Contact Admin. Thanks to a growing tide of subscription video-on-demand SVOD and linear over-the-top OTT services, the US pay TV market is evolving from an industry dominated by a handful of cable and satellite providers to a more complex ecosystem that also includes standalone streaming services, TV networks, aggregators and—potentially—social media companies.
This report examines the business ramifications of this evolution in the nature of pay TV. If current trends persist, we will likely see a convergence point early next decade. This content is available to eMarketer PRO customers only. Request a live demo of PRO today to see what you can gain with access. Buy Now with Credit Card. Executive Summary Thanks to a growing tide of subscription video-on-demand SVOD and linear over-the-top OTT services, the US pay TV market is evolving from an industry dominated by a handful of cable and satellite providers to a more complex ecosystem that also includes standalone streaming services, TV networks, aggregators and—potentially—social media companies.
There are more than 50 subscription-based video services operating in the US. The video services covered in this report range from full-episode players FEPs such as Netflix to sports networks to services built around TV channels to niche providers. Some of these services feature on-demand content, some provide live feeds of TV channels, and some deliver both. Although this report focuses on subscription-funded media, some of the services we profile serve advertising behind their pay walls, making them particularly relevant to agencies and brand marketers.
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